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George Williams Join Forces with The County Group

We are pleased to announce that we are part of the Crewe-based County Group providing personal and commercial insurance, after officially joining earlier this year.

The umbrella name of “The County Group” incorporates County Insurance Consultants Ltd, JSW Insurance Services, and Whitchurch Insurance. Some of their recent acquisitions include Chester Insurance Services (August ’15), Brady & Jones (October ‘15), and Heath Insurance (December ‘15).

Worry not, loyal clients – not much has changed on the face of the business. George Williams has continued on as the Managing Director to run and drive the business forward. The George Williams brand will remain, as will all existing staff and premises. As part of a larger group, George Williams are now able to offer even better rates and levels of cover. That’s thanks to the strong relationships County have with many big name insurers.

Dave Clapp, CEO of the County Group, comments on GWI Ltd becoming part of The County Group:

“We are delighted that GWI Ltd has joined The County Group. George has built a fantastic local community broking business over a number of years and has an experienced and knowledgeable team.”

“It is great news that George wants to remain at the helm of the business for years to come to carry on his good work. Clients will see no discernible change in the operation of the brokerage. They will benefit from a broader product range and in some cases, more competitive premiums. Service levels will remain as high as ever.”

“George Williams is our second North Wales branch and further highlights our commitment to community broking and personal service. This is at the heart of everything we do and this new acquisition fits very well into this strategy.”

George Williams of GWI Ltd commented:

“Joining The County Group was an attractive proposition. From the opening conversations, my views only became more positive as I found out more. It was important to me that the brand, location and staff remained unchanged and we can continue to look after our clients well as we have done for over 26 years.”

“County will help accelerate the growth of the brokerage with their marketing, compliance and product expertise and our current and future clients will only see a positive impact.”

The County Group have:

    • Over 200 employees
    • 18 Branches across the UK


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